Wednesday, 5 September 2012

RadioShack Wireless - Brand venture rather than MVNO

Finally, something real to report about the RadioShack "MVNO". Leap Wireless and RadioShack today launch an MVNO venture of the Cricket brand via RadioShack. It is called "RadioShack No-Contract Wireless", not really a catchy name. Reports indicate that this is not a true MVNO as there is no minutes of use contract and the MNO is still dealing with the technical side. This includes billing and the subscribers will be owned by Cricket. So erm ... not much different to just selling the services of a carrier and taking a commission (this just means they get an ongoing commission rather than a one off sign up payment).