For those not familiar with the operations, Lyca's routes are within cheap international calling targeting ethnic minority populations. At this point its not clear whether they will go after the Latin American population that is already targeted by TracFone, or if they will look more to the Asian markets.
The MVNO market now numbers over 600 operations. Their proliferation is widespread throughout Europe, North America and many Asian countries and more recently the sector has seen launches in the Middle East. The sector contains headline grabbing operations with activities in multiple markets through to small players with revenue positive operations based upon incredibly niche markets. As a sector the MVNO market is incredibly active with launches, buy outs and failures.
Tuesday, 4 September 2012
Lycamobile USA and Canada
European and UK head quartered Lycamobile is about to launch operations in North America. As reported in the Financial Times, the European MVNO looks set to open its doors as what it describes the first full MVNO in the US and Canada. The FT quotes Milind Kangle, Lyca's CEO as saying: “As we enter the US we will double that. We will be the first full MVNO for the US, which is a better customer experience as we can make changes in seconds.”
