Tuesday, 4 September 2012

Lycamobile USA and Canada

European and UK head quartered Lycamobile is about to launch operations in North America. As reported in the Financial Times, the European MVNO looks set to open its doors as what it describes the first full MVNO in the US and Canada. The FT quotes Milind Kangle, Lyca's CEO as saying: “As we enter the US we will double that. We will be the first full MVNO for the US, which is a better customer experience as we can make changes in seconds.”

For those not familiar with the operations, Lyca's routes are within cheap international calling targeting ethnic minority populations. At this point its not clear whether they will go after the Latin American population that is already targeted by TracFone, or if they will look more to the Asian markets.