Friday, 27 July 2012

Virgin Mobile moves into Eastern Europe


Virgin Mobile Central and Eastern Europe (VMCEE) is set to launch in Poland this summer, the first market for the newly formed holding company. VMCEE was founded in 2011 by a team of experienced telecom investors, together with former Virgin Mobile and Lebara executives. 


The MVNO market is set to grow rapidly in Central and Eastern Europe as the region's mobile markets mature and the regulatory systems evolve. The launch in Poland will provide Virgin with a strong platform in the Central and Eastern Europe region. Poland has an attractive and accessible telecommunications market which offers significant potential for MVNO growth. 


VMCEE will leverage the global knowledge and proven business formula of one of the world's most successful MVNOs, Virgin Mobile, and further benefits from having common founding shareholders with Virgin Mobile Latin America (VMLA) and Virgin Mobile Middle East and Africa (VMMEA).


Alan Gow, Chairman VMCEE and previously Co-Founder, CFO and Managing Director of Virgin Mobile UK, added: "The Virgin Mobile brand is one of the most successful and revered MVNO brands globally, and the Virgin Group has an excellent track record of operating successful MVNO businesses in other parts of the world, so I am excited about working closely with Virgin Group on the launch of Virgin Mobile in the Central and Eastern Europe region."


Source PR Newswire