Tuesday, 14 June 2011

The UK SME market gets another FMC and beyond MVNO in TeleWare Mobile

The UK is one of the most MVNO penetrated markets in the world. Room for consumer MVNOs seems to have run out and largely driven from MNO activity the SME market is now getting the same treatment. Today the TeleWare Group has launched its own venture providing enterprise mobile and FMC telecoms.

TeleWare launches converged business mobile network - Press release - TeleWare (June 14, 2011)

TeleWare today announced the launch of TeleWare Mobile, a mobile virtual network operator (MVNO) that will offer a range of unique, high value services specifically designed for business use.

“TeleWare Mobile is the first service designed from the ground up to combine all the usual features of a modern national mobile phone network with the typical business requirements offered by a modern telephony solution. Because we control the complete end-to-end call experience as well as the software applications that interact with any call and associated data, we can create a whole host of unique and highly valuable services.” Steve Haworth, CEO of TeleWare Group Plc.

TeleWare Mobile provides an innovative new approach that delivers a business communication solution using one number, one bill, one device without the high bills, unused minutes and complex device management of legacy solutions on the market today. All business calls, both fixed and mobile are switched and routed through one core with the business in control of how that call should be processed.

TeleWare Mobile uses a normal SIM card which works with all leading mobile phone types, including any Apple iPhone, Blackberry, Android or Symbian handset or pad device. The network offers full Voice, SMS and Data and supports roaming in 265 countries … number porting and provides a range of common core business applications and call routing options… integrates with standard geographic and non-geographic numbers as well as short code dialling, premium rate numbers and operator services … interfaces with any SIP compliant PBX and has been tested with products from Cisco, Avaya, Alcatel-Lucent, Siemens, Panasonic and other vendors.

“We are not competing for the consumer mass market or pay-as-you-go market,” explains Haworth, “We are only aiming at the 4 million UK businesses that need a better way to integrate an increasingly mobile workforce into a more effective communication strategy.” States Haworth.