Thursday, 16 June 2011

SITA sets up as first global mobile data service for airlines

SITA becomes first global mobile data services provider for air transport industry | SITA.aero

SITA today announced that it has become the world's first global mobile data services provider dedicated to the air transport industry. Through a partnership agreement with Orange Business Services, the air transport communications specialist is providing global data connectivity to airlines enabling the secure use of mobile data, machine-to-machine (M2M) and application to person (A2P) technologies worldwide.

The size of the mobile data market is significant and growing 25% annually; according to Berg Insight more than 187 million cellular connections are expected in 2014 . To effectively handle this scale of traffic requires not only connectivity but also a close understanding of application and context specifics. SITA's service, designed for the unique needs of the global air transport industry, includes end-to-end infrastructure, a managed SIMs supply chain and self-care administration portal for optimized use.

Francesco Violante, CEO, SITA said: "As the adoption of mobile devices and data transfer soars worldwide, the air transport industry requires a high-performing, cost-effective service that provides consistent connectivity globally. SITA has partnered with Orange Business Services because it provides global coverage at competitive rates. Together we are combining this high standard of data connectivity with SITA's knowledge of the air transport industry to make the use of mobile applications most effective."

Vivek Badrinath, Senior Executive Vice President for Enterprise Services at France Telecom Orange and CEO of Orange Business Services, said: "We are proud to add mobile data connectivity to our seven-year partnership with SITA on a large portfolio of telecommunications services. And we are happy to provide Orange's extensive experience of over ten years in M2M as well as the expertise developed by our International M2M Centre and the key role our group plays in M2M standardization. Combined with SITA's industry expertise, it will provide the air transport industry with a service that is specifically designed for this unique sector."