Friday, 11 December 2009

DNA Seattle appointed as agency of record for Simple Mobile – USA

Simple Mobile has appointed DNA Seattle to head up its advertising and integrated brand strategy. The new MVNO launched services in November across the USA and in Puerto Rico. The service targets the SIM only market based upon marketing strategies of keeping everything straight forward (simple).

Chris Witherspoon, DNA’s Director of Client Service commented: "Simple Mobile is the perfect partner for DNA. Given our experience in successfully positioning challenger brands in highly competitive categories, most notably PEMCO in the insurance category and BECU (the nation's fourth largest credit union) in the banking category, we're confident we can do the same for Simple Mobile. Simple Mobile's promise to keep things simple means consumers will finally have wireless service the way they want it. We look forward to helping bring to life a brand, products, and services that will truly revolutionize the wireless market."