Tuesday, 17 November 2009

Simple Mobile launches – USA

Another MVNO has launched in the US. This time with the offer of no frills, no contracts, a simple offering … yes, another no frills MVNO. In the last edition of The MVNO Directory we tracked over 50 US MVNOs. Since then there have been other launches and some failures. There has also been a surge for unlimited tariff offerings by both MNOs and MVNOs which also seems to be Simple’s unique selling point.

So, how does Simple see their offering in this very saturated market where unlimited tariffs are already on offer and no frills SIM card MVNOs have been active for many years already? Their press release states: “Simple, [is] offering the nation an unheard of SIM card program that instantly delivers affordable, unlimited access with everything wireless has to offer. Unlike other programs with corporate agendas, Simple Mobile customers are encouraged to B.Y.O.P. (Bring Your Own Phone). OMG! This is a game changer.”

The offer is nothing new to the market and will not change any ‘games’, see a similar operation talked about below, Page Plus. It will be incredibly hard for Simple to gain market share without being aggressive in their marketing.