Wednesday, 25 November 2009

giffgaff launches, still a brand (not an MVNO) – United Kingdom

New mobile offering giffgaff, which is owned by o2 and operated by o2 but cited repeatedly as an MVNO, has launched services. SIM cards are available for free and voice calls are charged at GBP 0.08 per minute with SMS charged at 0.04 per message. Same network (giffgaff only) minutes are free and the data plan is currently uncharged.

The new brand’s value-add promotion is a rewards system where subscribers earn credits for performing tasks for the company. So far the list of tasks stops at customer service to other subscribers.