Wednesday, 14 October 2009

Straight Talk from Wal-Mart – USA

Wal-Mart is planning to fully launch its own MVNO offering. The retailer looks set to launch a pre-pay offering which will sell out of its 3,200 nationwide store network. Within the USA Wal-Mart is a major retailer and house hold name. The service was piloted in over 200 stores to test its viability; having passed this test the full commercial roll out is beginning just in time for the holiday season.

Greg Hall, Vice President of Media Services for Wal-Mart USA, was quoted saying "It has been very encouraging to see the excitement and response to the Straight Talk pilot in 234 stores that began last summer at Wal-Mart. In light of the savings customers continue to need, we have worked very quickly to extend this offering to all of our Wal-Mart customers nationwide, and just before the holidays."

The service is being operated in cooperation with TracFone, which is América Móvil’s incredibly successful operation in the USA.