Monday, 12 October 2009

Lycamobile signs Sainsbury’s and a new head of legal – United Kingdom

According to mobile news, Lycamobile has completed its distribution deal with Sainsbury’s. The deal will mean that Sainsbury’s will begin to stock Lycamobile SIM cards in its stores. To assist with the launch Lycamobile are hosting promotion stands in 10 car parks of selected stores.

Rob Beswick, Head of Marketing for Lycamobile is quoted saying: "We are delighted to work with Sainsbury's and with their network of more than 150 retailers, consumers will have even greater access to convenient places where they can purchase a SIM card and top-up their credit."

Also reported this week was the recruitment of Stephen Lodge as Head of Legal for Lycamobile. Hodge comes from Virgin Mobile where he was also Head of Legal.