Wednesday, 14 October 2009

Lebara becomes exclusive partner of WHSmith – United Kingdom

Lebara Mobile has secured an exclusive partnership with WHSmith. Lebara Mobile’s SIM cards are the only International Pay-As-You-Go SIM cards being sold by WHSmith for the next 12 months in its 554 ‘high street’ outlets and 312 ‘travel’ stores across England, Scotland and Wales.

Russell Atkinson, Managing Director for Lebara Mobile UK, commented: “WHSmith has been a household name since 1828 with 70% of the UK’s population visiting its stores each year. The wealth of its store locations, particularly the travel stores in airports, ports and railway stations, makes this a really exciting development for us and, most importantly, for our customers who regularly need to make low-cost international calls on the move. We are delighted to be working with WHSmith and are confident that our partnership will prove long and mutually beneficial.”