Thursday, 15 October 2009

Gamma starts dealer campaign – United Kingdom

Gamma is targeting 100 new dealers to sign up to its BrandBuilder white label offering. BrandBuilder enables dealers to basically design their own white label MVNO offering. By this the dealers are able to select their own tariffs and add-ons at the same time as passing the service off as their own.

Rob Davies, Senior Product Manager for Gamma commented: “We don’t believe in just sitting in our corporate headquarters expecting the channel be dictated to. We want to go on the road with our network partners at 3 so that we can listen to the channel and highlight the many opportunities that exist that can help them build their brand and value of their businesses.”