Monday, 19 October 2009

Consumer Cellular joins senior handset market – USA

Doro has secured an agreement with Consumer Cellular to sell and market on an exclusive basis two of Doro's handsets. The phones have been developed in accordance with seniors' needs and requirements.

John Marick, President of Consumer Cellular, commented: "Market surveys tell us that American citizens over 60 feel that mobile phones generally have too many features. We also know from our own surveys that 62 percent of our customers prefer mobile phones with clear displays and large buttons. That's why we've chosen Doro as our partner. With its innovative and user-friendly mobile phones, Doro meets our customers' needs."

Jérôme Arnaud, Chief Executive Officer of Doro, added: "We are very satisfied with this agreement, which is entirely in line with our strategy of geographical expansion. It gives us immediate access to our primary target group, seniors, in the US market, which offers considerable market potential,"