Tuesday, 15 September 2009

Yoigo and fixed line partners – Spain

Local news service Expansion, has reported that Yoigo is in communication with fixed line operators within the north of the country in regard to MVNO activity across the Yoigo network.

R, Telecable and Euskaltel are cited as being three of the companies Yoigo approached. The offering is thought to contain proposals of improved mobile network coverage within the fixed operators’ territories to improve network access and make customer acquisition easier. Yoigo are also offering an alternative partnership contract of a fixed fee instead of minutes of use.

This MVNO venture moves far beyond the discount service proposition. Yoigo is essentially looking to deploy new network infrastructure in locations where it will receive the most custom by doing so in a way that increases the chances of a successful take up, by accessing someone else’s related paying customer base.