Wednesday, 9 September 2009

XOX teams up with youth radio – Malaysia

XOX has begun implementing its marketing communications plan by partnering with 988, a youth targeted national radio station. The MVNO which is soon to launch will sponsor the K6 drive time show which broadcasts Monday to Friday between 5pm and 8pm.

XOX Com’s President, Ng Kok Heng, said: “XOX Com is proud to be a partner with 988, as their demographics suit our target market of reaching out to the niche Chinese market. Overall, XOX Com will be sponsoring the Evening Drive Time Special, with 260 exciting programmes lined up for listeners [one year of service].”