Tuesday, 1 September 2009

Vertu Club launches – Japan

Vertu Club has launched services for the Vertu MVNO. The service is marketed as a luxury mobile network operator and costs YEN 52,500 per month or YEN 577,500 for an annual subscription.

Handsets available via Vertu are hand built in the UK but cost in addition to the subscription charge. As part of the service Vertu will provide a 24/7 concierge service over the phone which is designed to make life easier for its Japanese users. Handsets will soon be on sale in the first high street location for Vertu, a shop in the Nihonbashi Mitsukoshi department store.

Vertu is an MVNO owned by Nokia and operated over NTT DoCoMo. The service was launched in response to Nokia’s failure to gain market share within Japan’s handset market with its traditional handsets. The hand built luxury devices and all in service may provide Nokia with a profitable but niche success in this highly technological island.