Saturday, 19 September 2009

TuneTalk could overtake new MNO – Malaysia

NTT DoCoMo has pulled out of Malaysia 4th MNO, U Mobile, which only launched full commercial services back in April 2008. The Malaysian Star has analysed the market and sees MVNO TuneTalk as having a better business model and strategy than U Mobile. The article takes note of TuneTalk’s aggressive marketing campaign where the company has linked up with multiple budget industries for contra deals which place its offerings in front of a large cross section of mobile users.

The article rekindles the concept of MVNO launches being capable of being a success. Assuming a thorough marketing communications strategy has been planned out a new MVNO launch has the same potential as that of an MNO, just with different revenues and costs associated with the two forms of network.