Tuesday, 29 September 2009

Lebara sponsors music awards – United Kingdom

The MOBO Organisation is teaming up with Lebara Mobil in a three-year sponsorship deal. MOBO champions diverse genres of music and has been successful in raising the profile of British artists. The partnership with MOBO provides a platform for Lebara Mobile to strengthen its links with multi-cultural customers. As part of the deal, Lebara Mobile will sponsor the Best UK Act category. Nominees include Chipmunk, Tinchy Stryder, N-Dubz and DJ Ironik.

MOBO Chief Executive Officer and Founder, Kanya King commented: “Both Lebara Mobile and MOBO are keen to connect with their target audiences throughout the UK and have a deep understanding of their respective cultures – MOBO reaching out through music and Lebara Mobile through bringing people closer together. Through these synergies, we are looking forward to a long and fruitful partnership for both parties.”

Lebara Mobile’s UK Managing Director, Russell Atkinson commented: “Lebara Mobile is very excited to be working with an organisation with such an impressive track-record. Through our partnership with MOBO, we will be able to communicate with our target market on a deeper level through the international language of music. By working closely with MOBO over the next three years, we are looking to develop and take both brands to the next level.”