Friday, 7 August 2009

Virgin pursuing mobile video on demand – United Kingdom

In a synergy between service offerings Virgin Media are looking to take advantage of their data hungry broadband users, on demand TV audience and on the go mobile users.

Graeme Oxby is quoted in The Guardian saying: “We have customers using fast broadband and customers watching TV. How do we bring that to life on the mobile phone?"

The company holds over 750,000 active mobile subscribers and is looking at bringing more and more on board as high value contract clients generating high ARPU levels than the standard pay as you go and discount markets which are massively contested in the country.