Wednesday, 19 August 2009

TuneTalk launches – Malaysia

Whenever an MVNO fails or is bought out by its partner MNO a whole host of commentators come flying forward chanting the death of MVNOs. For those who work closer within this industry or who have a wider business appreciation the opposite is evident. For most MVNOs there is a simple path through the stages of a product life cycle with those who reinvent themselves carrying their life on for longer. Hence the arrival of new MVNOs almost every week.

Virgin Mobile in the USA has now left the MVNO arena but over on the other side of the world TuneTalk has just commercially launched. The new Malaysian MVNO had been circulating its branding for some time now and has finally launched. They are a no frills pre pay offering looking to capture a significant share of the budget top up market. More distant plans see the MVNO launching in Singapore next year, Indonesia in 2011 then Thailand and Cambodia in 2012.

In additional to the normal points of sales for top ups and SIM card, SIM packs are also to be sold onboard AirAsia flights with the new operator looking to win business within the AsiaPac region’s travelling sector.

TuneTalk signed an MVNO agreement with Celcom back in December 2008. Celcom are also a 38% shareholder of TuneTalk and Tune Ventures Sdn Bhd owns 37.5% of the venture.