Friday, 14 August 2009

Tune Talk poised for launch – Malaysia

Malaysian MVNO Tune Talk is set to launch on the 26th of August using the Celcom Malaysia network, after a delay of over a year.

Jason Lo, Chief Executive of Tune Talk, announced the launch by saying: “We are offering voice, SMS and data services on a 2.5G platform. A user just needs to buy a SIM card for MYR 5 (USD 1.41) and insert it into his mobile phone, choose the number he wants and he is connected to our network. We are going to offer very low flat rates for our Tune Talk service and we offer nationwide coverage from day one.”

Lo went on to explain Tune Talk’s plan to offer incentives to its customers by establishing strategic partnerships with companies in other industries. Tune Talk has agreed a deal with Malaysian low-cost airline AirAsia to distribute 10 e-vouchers, worth MYR 200 (USD 56.4) each, to its heaviest users, which can be redeemed with the airline for plane tickets. Tune Talk has also partnered with Etiqa Insurance to offer its customers personal accident cover.

Lo explained its incentive structure: “I have been a user of a particular mobile company but I have not got bonus in airtime or even a free phone even though I believe I should. It really depends on where you put your customer and at Tune Talk we are putting them first.”

Tune Talk has high expectations, with the MVNO expecting to attract at least 1,000,000 customers in its first 12 months of operation, a feat it hopes to accomplish by establishing a 10,000 strong dealer network throughout Malaysia.