Thursday, 6 August 2009

Axiata looks to contra with FRiENDi Mobile – Malaysia

Axiata, formerly Telekom Malaysia International, has entered into an agreement with the FRiENDi Group which should see both operations make better use of the travelling and migrating communities within the countries the two operate within.

Dato’ Sri Jamaludin Ibrahim, President and Group Chief Executive Officer of Axiatais quoted saying: “Axiata with its pan Asian footprint has a presence in all the targeted countries. The agreement will allow subscribers to reap the benefits of discounted call rates and value added services such as mobile money transfer, remote recharge and content from home. This is aligned to Axiata’s broader purpose, that of advancing Asia, offering unmatched, affordable and relevant services to consumers”.

Mikkel Vinter, Chief Executive Officer of FRiENDi, commented: “Signing the Collaboration Agreement is a mutually beneficial strategic step for both Axiata and FRiENDi as the Agreement will provide FRiENDi preferred partner status with the Axiata subsidiaries across Asia, as well as enable the Axiata mobile operating companies a unique opportunity to engage millions of their nationals that live and work in the geographical region of FRiENDi”.