Friday, 10 July 2009

UNE EPM announces soft-launch of its MVNO Service – Spain

Colombian telecommunications company UNE EMP has a soft-launched its MVNO Orbitel in Spain. Orbitel, which is a brand of UNE EMP which is not currently being used in Colombia, will use Vodafone Spain as its network partner. The MVNO will target the large number of Latin American immigrants living in Spain, a number thought to total over 2 million.

Juan Guillermo Velez Ospina, Vice President of International Business for UNE EPM is reported to have said that 94% of the Latin America community in Spain own a mobile phone but that only 6% use their handsets for calls home; a situation that Orbitel wishes to exploit by offering cheap calls back to their home countries.

UNE EPM will operate the preliminary Orbitel service until the end of August 2009 with the full launch being scheduled for September 2009.