Tuesday, 7 July 2009

Simpleo changes name to Simplicime – France

French MVNO Simpleo has announced that the company will change its name to Simplicime on 16 July. According to Jean-Michel Neyret, Chief Executive Officer of Debitel France, the company took the step due to the similarity of Simpleo with an existing brand. He added: “the shift to Simplicime expresses perfectly what makes our success in our current customers: the simplicity and value for money.”