The Italian MVNO PosteMobile, which uses the Vodafone Italia network, has reached a landmark 1,000,000 SIM cards sold since its launch in November 2007.
PosteMobile, which is owned by Poste Italiane Group, also reported that 80% of its SIM cards are still active and that 48% percent of its customers are between the ages of 25 and 45.
The MVNO market now numbers over 600 operations. Their proliferation is widespread throughout Europe, North America and many Asian countries and more recently the sector has seen launches in the Middle East. The sector contains headline grabbing operations with activities in multiple markets through to small players with revenue positive operations based upon incredibly niche markets. As a sector the MVNO market is incredibly active with launches, buy outs and failures.
