Friday, 24 July 2009

Lycamobile reaches 1,000,000 subscribers after 10 months – United Kingdom

Lycamobile announced that it exceeded 1 million active subscribers in 10 months. Following its UK launch in September last year, the London based company is now well on track to exceed its first year target of 1.2 million UK subscribers.

Lycamobile’s Chief Executive Officer, Milind Kangle, says: “Through continued focus on providing customers with an unbeatable product proposition we have continuously built up subscriber numbers in specific consumer segements. We are committed to making substantial investments in people, process and technology to broaden the range of services to Lycamobile’s global ethnic customer base of over 4 milion subscribers.”

Lycamobile targets the UK ethnic mobile market competing with Lebara Mobile as well as the market as a whole. The two operators focus on the pre-pay market with a focus on large urban areas where immigrants settle within the UK.