Monday, 13 July 2009

Kajeet partners with HarperCollins for Children Book Launch – USA

Pay-as-you-go MVNO for kids, Kajeet, has partnered with HarperCollins for the promotion of a new childrens book, ‘Mackenzie Blue’. The move will allow Kajeet’s customers to access graphics featuring Mackenzie and crew. Additionally, they will be able to access Marcus’s Money Tips, which will help kids to learn about fiscal responsibility.

The promotion is not expected to bring any new customers to Kajeet, but may indirectly generate demand for the company’s services among kids.