Monday, 6 July 2009

Friendi Mobile signs deal with IDEA Cellular – Oman

Recently launched Omani MVNO Friendi Mobile has signed an agreement with Indian MNO IDEA Cellular. The agreement, called ‘Reach Out, acknowledges the large number of Indian expatriates living in Oman by giving customers of Friendi Mobile discounted calls to India and vice-versa with IDEA Cellular customers calling Oman.

The agreement will allow Friend Mobile users to call IDEA Cellular customers located in the Indian state of Kerala for OMR 0.139 (USD 0.36) a minute; an amount Friendi Mobile claims is the lowest Oman to India calling rate on offer. IDEA Cellular customers will be able to call Friendi Mobile customers for INR 9.19 (USD 0.19) a minute.

Commenting on the agreement His Excellency Anil Wadhwa, Indian Ambassador to the Sultanate of Oman, said: “We have nearly 566,000 Indian expatriates based in Oman from many different backgrounds, ethnicities and salary brackets, and for some it isn't always affordable to phone home regularly. Thanks to Friendi mobile, they now have the opportunity to call their loved ones at reduced rates and keep in touch with home on a regular basis.”

Mikkel Vinter, Chief Executive Officer of the Friendi Group, added: “The 'Reach Out' programme is a major strategic initiative for our group, and the partnerships with leading mobile operators globally are allowing us to offer our customers in the SAMEA region even better international call rates and innovative new services. We are today launching the program with India as this in the biggest community of foreigners in Oman and the region in general, and we will be soon be launching with partners in other countries including Pakistan, Sri Lanka, Indonesia, Bangladesh, Philippines as well as selected countries in Europe. This program will truly improve the quality of life for the Friendi mobile customers, so we are looking forward to making the next announcements.”