Thursday, 28 May 2009

Virgin Mobile to re-jig price plans and wins m-broadband award – UK

British MVNO Virgin Mobile, which has used the T-Mobile network since its launch in 1999, has revealed that it plans to modify its existing line-up of pay monthly contract plans. The two new 18 month tariffs will cost GBP 18 (USD 29.80) and GBP 25 (USD 41.40) a month respectively.

The new GBP 18 a month tariff will give customers unlimited data or text messages and the GBP 25 plan will offer customers both unlimited data and text messages.

Current subscribers to Virgin Media’s other services such as landline phone, broadband and cable television will be able to take advantage of free calls to other Virgin Mobile customers if they sign up to one of the new packages.

Commenting on the revised plans Graeme Oxby, Managing Director of Virgin Media’s mobile division said: "We’re offering consumers outstanding value and much greater choice, with hundreds of minutes, countless texts and endless web browsing included in their monthly package.”

Also this week, Virgin Media has won the first Mobile Broadband Genie Road Trip Award with Vodafone as the Runner Up. Six UK mobile broadband suppliers namely O2, Orange, 3, T-Mobile, Virgin Media and Vodafone participated in the event, which tested the claims of providing Internet ‘on the move’ by these companies.

In the contest, Broadband Genie staff took a 350-mile rail journey over two days with their laptops and dongles supplied by all six providers. What we find interesting is that Virgin beat T-Mobile even though their service uses the same network, run by T-Mobile.