Tuesday, 5 May 2009

Virgin Media reports slight fall in Q1 mobile revenues – UK

Virgin Media has reported Q109 results with a 3% fall in mobile revenues to GBP 135.3 million (USD 202.13 million) as compared to GBP 139.5 million (USD 208.41 million) a year ago. According to the company, the reason for the decline was the exit of low-value prepaid customers.

Virgin Media has now shifted its focus from low-end customers to more valuable contract customers by providing cross-sell mobile services to its already existing broadband cable customers. At the end of Q109, Virgin Media had 3.96 million customers; with 82% prepay customers and 18% contract customers.