Thursday, 14 May 2009

Tesco Mobile announces new media campaign – Ireland

Irish MVNO Tesco Mobile, a joint venture between O2 and supermarket chain Tesco, has revealed information about its latest advertising campaign.

Tesco Mobile has earmarked EUR 2,500,000 (USD 3,400,000) for the new campaign, which has been devised by Irish advertising company Cawley Nea. The campaign will encompass advertisements on television, radio, outdoor advertising locations and various places within stores.

Michele O'Briain, Head of Marketing at Tesco Mobile, said: “Our new campaign is based around communicating Tesco Mobile's cheaper rates without compromising on network coverage, which is a response to ongoing consumer research.”