Friday, 29 May 2009

Nashua Mobile unveils Lions tour promotion – South Africa

South African reseller Nashua Mobile has released details regarding its upcoming promotion which will tie-in with the latest British and Irish Lions tour.

The promotion will take the form of the ‘Springbok Supporter’s Pack’. The pack will be distributed to customers purchasing a mobile or data contract and will include a range of official Springbok branded paraphernalia such as hats, scarves and cushions. There will also be a small number of match tickets available throughout the course of the promotion.

Nashua revealed that there will also be an advertising campaign supporting the promotion which will be fronted by recently retired South African rugby player and Nashua Mobile ambassador Percy Montgomery. Montgomery made his debut against the British and Irish Lions in 1997 and went on to be the first player to record 100 test appearances.

The South African mobile market currently hosts only one full MVNO, being Virgin Mobile. Although Nashua seems to be an operator it in fact acts a reseller for all 3 MNOs in the country.