Tuesday, 12 May 2009

Lycamobile to sponsor ‘C-Star’ singing competition – UK

Lycamobile, an ethnic market MVNO, will sponsor the Chinese singing competition ‘C-Star’ in order to gain online media and television exposure. Lycamobile is also offering cheap SMS voting options (25p (USD 0.34) for two votes) for the show.

Commenting on the development, Robert Beswick, Marketing Director at Lycamobile, said: “'C-Star' is an exciting venture for Lycamobile to be a part of. There is lots of talent within the Chinese community around the UK and now there is finally a platform for which it can be shared, not just nationally but internationally too.”