Saturday, 23 May 2009

Lycamobile joins top-up forum – UK

British ethnic market MVNO Lycamobile UK, which has used the Orange network since launching in September 2008, has announced that it has joined the Electronic Top-Up forum as a sub-licence holder.

Being a member of the Electronic Top-Up forum confers several benefits upon Lycamobile and its customers, such as being able to top-up their SIM cards wherever the Electronic Top-Up forum logo is shown. Lycamobile will also be permitted to use the Electronic Top-Up forum logo in all new media campaigns, correspondence and communications.

Commenting on the news Managing Director of Lycamobile UK Rob Beswick said: “We are delighted that our customers can benefit from the convenience of topping up their Lycamobile at the majority of UK retailers displaying the green electronic top up logo. We strive to offer our customers extensive options for topping up their Lycamobile and we are proud our customers can top-up at over 115,000 nationwide retailers.”