Tuesday, 26 May 2009

Kirene launches on Orange network – Senegal

Kirene, a mineral water brand in Senegal, has launched its mobile service branded as ‘Kirene Mobile avec Orange’ in Senegal. The company will use Orange Senegal’s network and MVNE services of Transatel to run its operations. Orange is the largest mobile network by subscriber numbers in Senegal.

Commenting on the development, Philippe Vigneau, Director of Business Development at Transatel, said: “Being a forerunner for both companies, this project was really important to us. First of all because it was the first partnership concluded in Africa on a brand agreement (with Orange). On the other hand it is the first time that a food industry brand, turns to a worldwide operator to develop a mobile telephony offer."

The new operation can be found at http://www.kirenemobile.sn, although the site is yet to launch.