Thursday, 7 May 2009
Blyk to promote teen horror movie – UK
Pathe Films is launching an integrated promotional marketing campaign for its upcoming teen horror film Tormented, to be released on 22 May 2009. The movie will be promoted via a Facebook application targeted specifically at a 15-19 year old audience. In addition, the company will launch a mobile campaign featuring SMS, MMS and a mobile site via Blyk.