Wednesday, 13 May 2009

Blyk to change core business focus – UK

According to New Media Age, Blyk, an ad-funded MVNO, is planning to close down its direct-to-consumer business. Instead, the company will focus on operator partnership to sell its technology, which allows delivery of targeted marketing messages based on user responses. Blyk is understood to be in talks with O2, Orange and Vodafone.

Commenting on the development, Antti Öhrling, Chief Executive Officer of Blyk, said: “There won’t be an MVNO when we launch the partnership model. The whole model of engaging is appealing to other operators.”