Thursday, 16 April 2009

Virgin Media focuses on its own brand of stores – UK

Virgin Media, who owns the number one British MVNO Virgin Mobile, is seeking to take advantage of low rental prices to expand their high street presence. Virgin Mobile’s retail presence was severely affected by the collapse of both the Woolworth and Zavvi (formerly Virgin Megastore) chains in quick succession. Following on from the latest store opening in Birmingham the MVNO is looking at cherry picking the prime unused retail units to open new Virgin Media stores.

Virgin Media has also confirmed Ian Driver as its Head of Sales, following the departure of Rob Shardlow this month.