Thursday, 30 April 2009

Nomi Mobile enters distribution deals with Chytel and Get Connected – UK

Nomi Mobile, a UK-based ethnic market MVNO, has selected Chytel Communications in East London and Get Connected in Manchester as resellers for its international and home calling SIM cards.

The deal will see Chytel Communications and Get Connected, based in East London and Manchester respectively, offer Nomi Mobile’s international calling and home calling SIM cards. Chytel Communications and Get Connected will also act as distributors of Nomi Mobile’s products, targeting independent dealers. The MVNO plans to expand its presence in the Bangladeshi market by using the distribution network of Chytel and in the African, Asian, Middle Eastern and Eastern European markets through Get Connected.

Commenting on the deal, Nomi Mobile Marketing Director Robert Ashcroft said: "These are highly professional, well respected distributors, who were looking to add an ethnic MVNO to their portfolios. This will give us a strong presence in local communities."

The Managing Director of Get Connected, Ismail Dedat, said: "Nomi's home talking service, which means the SIM's credit can be used via the home phone, makes its proposition unique. The company is down to earth and its marketing is good. We know the end user well and know what they require from the product."