Monday, 20 April 2009

Lycamobile targets 1 million users milestone – UK

British ethnic market MVNO Lycamobile has reported that it has amassed a user base closing in on 1 million users, after only nine months since its launch in September 2008.

The announcement came as Lycamobile, who use the Orange network for its services, claimed that the UK ethnic pre-pay market has 10 million potential users; with Lycamobile maintaining that they have close to a 10 percent share of that market.

Lycamobile also spelled out its aggressive expansion tactics with Chief Executive Milind Kangle saying: “Lebara gained 600,000 subscribers within 14 months of launch. We crossed that figure in less than six months of our own launch. It doesn’t take a rocket scientist to see we’re gaining momentum. We’re hell bent on being a benchmark company and must buy and sell aggressively, which is evident in our existing propositions. Our goal is to penetrate 65 per cent of the UK market and we’ll do it.”

Kangle also announced that Lycamobile had revised its international forecasts upwards across the group to 15-20 million users by 2011, with the UK expected to account for 30 percent of this new figure.

Lycamobile also intends to launch a fixed-mobile convergence product in June that will enable customers to access their mobile account balance from a landline connection.