Tuesday, 7 April 2009

Lycamobile signs MVNO agreement with Vodafone – The Netherlands

Lycamobile, an ethnic market MVNO, has entered into an agreement with Vodafone Netherlands, its second network provider in the Dutch market, for offering MVNO services. Lycamobile is already working with T-Mobile in the country, where it first launched in 2006. Lycamobile has received the approval for the venture from the Independent Post and Telecommunications Authority or Onafhankelijke Post en Telecommunicatie Authoriteit (OPTA).

Lycamobile has around 1.3 million prepay customers with T-Mobile, which will be shifted to the Vodafone network upon expiry of the contract with T-Mobile. The deal is likely to upset Lycamobile’s network partners, as well as alarm the competing ethnic market MVNOs (having a partnership with Vodafone in other geographies).

Lycamobile has earmarked approximately USD 5 million for the marketing of the new partnership in the Netherlands. The SIM cards and top-ups will be available at more than 30,000 retail outlets, including Albert Heijn, Media Markt, Lekkerland, Debitel, Jumbo Supermarkten, Shell and Esso.

Commenting on the agreement, Milind Kangle, Chief Executive Officer of Lycamobile, said: “We are delighted to have signed this partnership deal with Vodafone Netherlands, and chose it for its dedicated partnership approach to the MVNO market and its superior network coverage and quality."