The MVNO market now numbers over 600 operations. Their proliferation is widespread throughout Europe, North America and many Asian countries and more recently the sector has seen launches in the Middle East. The sector contains headline grabbing operations with activities in multiple markets through to small players with revenue positive operations based upon incredibly niche markets. As a sector the MVNO market is incredibly active with launches, buy outs and failures.
Monday, 27 April 2009
Lebara partners with Pulse Marketing Group – Australia
Lebara Mobile, who recently announced details of their Australian MVNO launch, has signed an agreement with Sydney based marketing agency Pulse Marketing Group. Pulse Marketing Group will be responsible for developing advertising campaigns and local marketing strategies for its Australian operation.
