Thursday, 2 April 2009

Lebara Mobile to set go begin – Australia

Lebara Mobile has announced that it will begin operations as an MVNO targeting low-cost international callers living in Australia. Lebara Mobile has chosen to extend its MVNO partnership it currently has with Vodafone by using the Vodafone Australia network, as it does in Spain and the United Kingdom.

Lebara Mobile will seek to create a facsimile of its operations throughout Western and Northern Europe, by offering domestic calls through its MNO partner and low-cost international calls routed through its international switching network.

The MVNO will offer its SIM cards on a pre-pay basis which will be able to be inserted and used with any unlocked mobile handset. The SIM cards will be distributed through independent retailers and resellers, such as newsagents and service stations throughout Sydney and Melbourne.

Lebara Mobile also announced that it will offer its low-cost international calls from a minimum of AUS 5 cents a minute to China and AUS 9 cents a minute to countries such as the USA and the UK.

Lebara Mobile, Founder and Chief Executive, Yoganathan Ratheesan said: "The Lebara Mobile offering allows customers to treat international calling as part of their day-to-day life using a prepay mobile phone SIM, rather than having to find a landline to call friends and family abroad. We are providing, for the first time, a simple, clear and low pricing structure that doesn't cut minutes and is more transparent than other international calling rates and offers. An extremely competitive pricing structure, coupled with multi-lingual customer services via phone and online, is a unique offer for this large potential customer base who currently show little loyalty to any one international calling provider."

Vodafone Australia, Chief Financial Officer, Dave Boorman said: "Lebara Mobile has been a partner with Vodafone since launching in Spain in 2007 and then the UK later that year. The partnership has been an outstanding success and we are delighted to welcome the company as an MVNO partner in the Australian market."