Wednesday, 15 April 2009

Lebara Mobile sponsors IPL – UK

International calling focused MVNO Lebara Mobile, who uses the Vodafone UK network, has announced its plan to sponsor the Indian Premier League (cricket) coverage on Setanta Sports.

The deal will encompass all IPL broadcasts on Setanta Sports and Lebara Mobile is expected to focus on promoting Lebara Family, a service offering free mobile calls and texts to other Lebara Mobile customers.