Thursday, 2 April 2009

Carrefour UnoMobile rewards shopping with top-ups – Italy

Carrefour UnoMobile has introduced a new campaign which seeks to further the integration between the MVNO and Carrefour supermarkets. The promotion will give customers who purchase any assortment of 10 Carrefour, GS or DiperDi branded products a top-up of EUR 5.50.

Holders of the Carta SpesAmica loyalty card will receive promotional material through the post. Promotional literature will also be situated throughout Carrefour supermarkets. The EUR 5.50 top-up has no expiry date and can be used to call all networks. To be eligible for the reward Carrefour UnoMobile customers must top-up at least once a month.

Carrefour, which uses the Vodafone Italia network, has been active since June 2007 and is aimed at the mass consumer market.