Tuesday, 17 March 2009

Virgin Mobile USA plans touch-screen phone launch - USA

Virgin Mobile USA, an MVNO that uses Sprint Nextel's network, plans to enter the smartphone market by launching touch-screen handsets. Dan Schulman revealed the move at the Dow Jones Wireless Innovations conference. The operator, which targets the youth market in the low and middle-income segment, did not enter the smartphone market initially since Virgin believed that most consumers would not be able to afford them.

However, Schulman, Chief Executive Officer of Virgin Mobile USA, believes that demand for smartphones is increasing and they might capture 50% of the market over the next three to five years. No details have been revealed by the company regarding the touch-screen phones or the date of their launch.