Thursday, 26 March 2009

Virgin Mobile moves OOH from Poster Publicity to Bates 141 – India

According to exchange4media, Virgin Mobile has moved its OOH business to Bates 141, which also handles its creative mandate.

Prasad Narasimhan, Chief Marketing Officer, Virgin Mobile India, commented, “We have moved our OOH business from Poster Publicity to Bates 141 as it handles our entire creative work.”

Sandeep Pathak, Group Chief Executive Officer, Bates 141, commented, “We are delighted to have been able to bring in the OOH business of Virgin Mobile, along with the other duties. It allows us to explore OOH as a strategic fit in the communication plan in an innovative way. The OOH business of Virgin Mobile would be in the range of Rs 30-40 crore.”

Sandeep can be contacted at sandeep.pathak@bates141.com or on +91-22-6617-9000.