Tuesday, 24 March 2009

MTV Mobile reaches 1 Mln subscribers – France

MTV Mobile, the mobile service of a leading music channel operator, has reached 1 million customers since the launch of its service in France in April 2008. Launched through SFR, the leading French mobile phone operator, MTV have managed to sell nearly 100,000 of its own branded phones, including the MTV 3.4, released in November 2008. The company is also planning to launch a touch-screen MTV handset in France targeting young mobile users.

MTV Mobile also operates in Italy via an MVNO arrangement with Telecom Italia. However, details regarding the subscriber base are not known.