Sunday, 15 March 2009

Mobilking faces uncertain future - Poland

The future of Polish MVNO, Mobilking, has been called in to question after it failed to reach its financier’s customer revenue generation target. Although the MVNO has around 100,000 customers the company estimates that only 30 to 50 percent of its user base generates revenue.

The MVNO’s troubles have been attributed to significant market introduction expenditure, low penetration and the global economic slowdown. These factors have prevented Mobilking from gaining a bigger share of the competitive Polish mobile market.