Wednesday, 18 March 2009

Lebara Mobile wins Innovative Service award – UK

Lebara Mobile has won the Innovative Service award at the Mobile News Awards in London on March 18th.

The Innovative Service award is judged on functionality, benefits, uniqueness, design / packaging, value for money and consumer acceptance. The judges commented that the Lebara Mobile SIM was: “The first to market with a true price breakthrough for a simple international calling product that has rapidly attracted a diverse, high value prepay market.”

On receiving the award, Lebara Mobile’s Chief Executive Officer, Yoganathan Ratheesan commented: “We are really delighted to have been recognised for our innovation and everyone at Lebara Mobile can be extremely proud of what has been achieved since our UK launch. But our biggest thanks go to our 600,000 customers. The fact that they value our simplicity, convenience and low-cost calling makes Lebara the award winning company it is today.”

Lebara Mobile was founded in 2001 as part of the Lebara Group which now generates annual sales in excess of EUR 180 million and switches call volumes of more than 2 billion minutes annually.